Artist and repertoire jobs2/19/2023 ![]() ![]() What is Artist and Repertoire (A&R Representative)? Calhoun is an expert on the business side of the music business and has created a course outline that details careers found outside of the recording room. Many of which have never played an instrument or had to carry a tune.Īshley Calhoun is the L.A.-based manager of Grammy-winning producer Rahki (Eminem, Kendrick Lamar, Aloe Blacc, Lecrae) and author of the Recording Connection Music Business Curriculum. But it takes contributions from many others to ensure the success of those collaborations. Making hit records is a collaborative effort between the record labels, artists, songwriters, audio engineers, and producers. The sales department works directly with large retailers in conjunction with the PR department and the distribution company.Ashley Calhoun, Rahki’s manager & co-author of Recording Connection for Music Business Curriculum The advertising department creates advertising campaigns for retailers, print, radio and television. Most record labels employ lawyers to draw up contracts and deal with any legal issues that arise, such as copyright infringement. The art department is in charge of working with artists and A&R to design album covers, insert art, posters, advertising and any other design work needed in the marketing and promotion of the products. Marketing representatives also track the sales of the label's products and report the numbers for the sales charts. The marketing department is responsible for the signed artists' marketing plans each artist is concentrated in certain music markets, such as rock, country, hip-hop, pop or a combination. Many record labels also have a separate New Media department that promotes and produces music videos by the label's artists and markets them on the Internet. Label publicists send out promotional copies of CDs in advance of the release to magazines, newspapers, web sites, TV shows and radio stations and follow up by phone, encouraging them to publish reviews, interview the artists and/or play the album's single. ![]() Record labels have publicists, sometimes in addition to the artists' own publicists, who promote the artists and arrange media coverage such as interviews and television appearances. The public relations (PR) department handles publicity and promotions. The business end of the signed artists' relationship with the label is also handled by the A&R department in conjunction with the label's legal and financial departments. Once artists are signed, A&R helps them find producers, a recording studio and session musicians and helps with song selection. A&R coordinators search for artists by attending music festivals, watching unsigned bands perform in clubs, reviewing demos and following the buzz in the music world. Artist and RepertoireĪrtist and repertoire (A&R) is the department that discovers and signs new talent and prepares budgets for signed artists. These high-level positions involve supervision of all aspects of the department and responsibilities that range from overseeing all album artwork to creating legal contracts. ![]() Executives are in charge of different departments and are usually employees, though the label's president may also be the company's chief executive officer (CEO) or the owner of the label. A record label's executive positions include president, vice president and director. ![]()
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